We’re sure plenty of you are tired of reading the now age old articles of how ‘mobile is going to take over the world’ and that ‘mobilegeddon is here’ etc. Well you’d be forgiven for feeling that way, because we’ve written…
August 26, 2015
School may be out but it’s time to step up your marketing game. In the midst of the Summer holidays, parents are already looking for ways to keep the kids entertained. Once the summer vacations, weekday trips and Summer club antics…
August 11, 2015
How honest are you with your customer about the way that you’re using their data? In a world where the customer always comes first, it is critical for brands and businesses to advance their marketing practices to show that consumers can…
August 4, 2015
It’s safe to say that mobile marketing has taken the world of business and marketing by the scruff of the neck, gave it a jolly good wash and a brand new smartly fitted suit. Armed with some crafty examples, stats and…
July 28, 2015
Loyalty and reward schemes within mobile marketing are becoming more and more popular, but why? Businesses prefer them due to their high response rates and low cost while consumers choose to opt into them to reduce any chances of missing a…
July 14, 2015
Back in August 1994 Simon helped shape the modern life that we now know 20+ years on… he has travelled the globe from Mexico to China, he has been in many bedrooms and boardrooms from which he could certainly tell a…
May 19, 2015
Reaching customers ‘on-the-go’ is no longer a problem for Big Idea Media’s Free Racing Tips business, as they reap the rewards of bulk SMS on a daily basis. Launched in 2008, the site, which sends customers free betting tips via SMS,…
May 12, 2015
Over the past ten years, SMS has moved from being a mere curiosity in users hands to an extension of the arm, as a communication channel adopted by almost every consumer of all age groups. Everything from booking a holiday and…
April 21, 2015