Business SMS

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How Not to Run a Text to Win Competition. By Coca-Cola.

Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if you’re going to run a text to win competition, at least have a crack at making it easy for people to…

National Childbirth Trust Integrates with Text Marketer's SMS Gateway

NCT – the UK’s leading charity for parents, now communicates with its members by sending text alerts via the SMS gateway. The charity, which helps a million mums and dads each year through pregnancy, birth and the early days of parenthood,…

RESTful Web Services SMS Gateway API Overview

This blog post has been superseded with our website documentation In addition to our simple HTTP SMS Gateway API, explained here, we also provide a ‘RESTful’ SMS API to give you access to information about your SMS marketing account (don’t have one? Create a…

SMS Dominance to Continue

The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by consulting firm Frost and Sullivan reveals that additional features of sms are likely to evolve, including location information, personal information, updates…

Police Force use Text Response in Recruitment Drive

Thames Valley Police are using Text Marketer again to help with their recruitment. This campaign is about attracting suitable candidates who might be interested in a career as a Special Constable. A local advertising campaign in the Thames Valley area invites…

The Onward March of SMS

6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would probably have been overtaken by a new form of instant, low…

Guide to SMS Marketing for Car Dealerships

The automotive retailing industry is very well suited to using SMS as a way of communicating with its customer and prospect base. Dealers tend to hold a high proportion of mobile numbers on their databases but the potential of the mobile…

SMS Gateway Reliability – The Chain is Only as Strong as the Weakest Link

Most bulk SMS providers, (including ourselves) will take great pains to point out the merits of direct connections to the UK Networks, and a direct connection is indeed essential for a first class, reliable SMS service. But that is only part…

5 Reasons Why You Can't Afford To Ignore Mobile Marketing

1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, SMS is 5 times more responsive than direct…