“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.” Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that…
September 11, 2012
One of the areas that we focused on in our recently released ‘Consumer Attitudes to SMS Marketing‘ survey was the contentious issue of unsubscribing. We wanted to get people’s true feelings about the importance they put on being able to opt out…
August 28, 2012
The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a survey that asked 1358 UK consumers what they think about receiving texts from companies and organisations. We were slightly anxious…
August 8, 2012
I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race medal at the Olympics? Before we dismiss this as twaddle, the…
July 31, 2012
We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four years we have reduced our entry level price by 57%. As SMS…
July 5, 2012
The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean is: ‘we need to give our sales a quick boost, so let’s send…
June 18, 2012
Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of a bulk SMS service. They’ll typically ring us and we chat through what they’re trying to achieve and then make recommendations.…
March 26, 2012
We had a meeting the other day at the excellent Mall pub overlooking some greenery in Clifton. They’ve got a good selection of real ales, decent food and friendly staff. Perusing the range of beer pumps, I witnessed yet another pointless…
March 2, 2012
Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When…
January 13, 2012