Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a new communication channel that no one predicted would be as popular…
January 10, 2012
Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna for the Direct Marketing Association. The report sponsor Velti, revealed the…
January 6, 2012
If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry heavy-weights can be quite persuasive. To discuss your mobile marketing strategy please…
December 1, 2011
I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I…
September 7, 2011
A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to find a new supplier of bulk sms services for his company. He…
July 28, 2011
That seems an unlikely prediction. Most of us hardly receive any business SMS at all, so the prospect of it overtaking personal SMS seems a bit far fetched. This was, however, the conclusion of Juniper Research whose job is to wrestle with these…
June 21, 2011
In a previous post we had a little moan about Bannatyne’s Gym. Lapsed customers were kept being sent mobile marketing text messages to try and tempt them back. Now there is nothing at all wrong with that, in fact it is…
June 1, 2011
Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package things in different ways, have different sms pricing structures and appear to do as much as possible to confuse the hell…
May 11, 2011
The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding very well and most commentators anticipate a low turnout. There are a few campaigning groups that seem to be trying to…
April 26, 2011