Industry Commentary

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The Onward March of SMS

6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would probably have been overtaken by a new form of instant, low…

5 Reasons Why You Can't Afford To Ignore Mobile Marketing

1. It’s the most responsive direct marketing channel available. Using bulk SMS as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, SMS is 5 times more responsive than direct…