The retail/ecommerce marketing calendar has begun it’s countdown… And now everyday is an important one for retailers in their preparation for bagging those all important festive sales. With Black Friday on the horizon, Cyber Monday peeping over the hill and the…
November 17, 2015
Black Friday has become a sale, offer and discount phenomenon. It has taken the retail industry by storm in America and travelled quickly over to the UK with some truly incredible results. Cast your mind back a year ago and on…
November 3, 2015
Recently we have seen a lot of talk about brands launching new loyalty schemes and ones which seem to signal the end for the old plastic loyalty card – but what do we put in its place? To begin with, loyalty…
October 20, 2015
Before we answer that question we need to address another… Why do customers engage? Two simple answers… Because they were made to feel special and not like just another number, treated on a personal level placing them as the centre of…
October 13, 2015
Yes you guessed it, this post does have some connections to Christmas but don’t worry. Throughout this post we’ll try to refrain from referring to the Merry word. Much like you we’re sure, it’s way too early to break out the…
October 8, 2015
ekmPowershop is one of the UK’s leading ecommerce platforms – with years of experience in the ecommerce world, it seems like the perfect natural partnership. Their fantastic ecommerce solution is packed full of great website themes and helpful tools to help…
October 6, 2015
Some years ago it would’ve paid to hedge your bets on how the traditional brick-and-mortar shops were going to get hit by the introduction of the internet and ecommerce shopping, as retail and tech experts made their predictions. Oh how they…
September 22, 2015
School may be out but it’s time to step up your marketing game. In the midst of the Summer holidays, parents are already looking for ways to keep the kids entertained. Once the summer vacations, weekday trips and Summer club antics…
August 11, 2015
Loyalty and reward schemes within mobile marketing are becoming more and more popular, but why? Businesses prefer them due to their high response rates and low cost while consumers choose to opt into them to reduce any chances of missing a…
July 14, 2015