I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race medal at the Olympics? Before we dismiss this as twaddle, the…
July 31, 2012
We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four years we have reduced our entry level price by 57%. As SMS…
July 5, 2012
The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really mean is: ‘we need to give our sales a quick boost, so let’s send…
June 18, 2012
… And how to avoid them 1. Everyone makes mistakes If you know someone who doesn’t then please do post your review below! (that should guarantee no reviews!) Don’t be afraid of making mistakes. They are actually a critical part of…
May 24, 2012
Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When…
January 13, 2012
I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I…
September 7, 2011
Using a text response option on your advertising and marketing activities can increase the response rate by as much as 20% or even 30%. By making it easier for your prospects to respond, it’s no great surprise that more of them…
August 25, 2011