In a previous post we had a little moan about Bannatyne’s Gym. Lapsed customers were kept being sent mobile marketing text messages to try and tempt them back. Now there is nothing at all wrong with that, in fact it is…
June 1, 2011
How much does it cost someone to send a text to 88802? It will cost them one text at their normal network rate. What exactly that is will depend on the individual’s network and tariff but is likely to be in…
May 25, 2011
Bringing text marketing to life. Many nightclubs are aware that they could be making more from their mobile marketing campaigns. This brief guide provides an overview of the main issues to consider. Automate the process of capturing mobile numbers. Many clubs…
May 11, 2011
Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package things in different ways, have different sms pricing structures and appear to do as much as possible to confuse the hell…
May 11, 2011
Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from existing customers than new ones. Some of these sayings are just corporate speak. I have to say though, after 25 years…
April 21, 2011
Question – Am I allowed to send my customers a mobile marketing campaign? Customers have given me their mobile numbers but they haven’t specifically opted in to receiving text messages. This is one of the most frequently asked questions on the subject of mobile…
March 22, 2011
No-shows can be incredibly costly for businesses and organisations who make appointments with their customers. Hair salons, restaurants, doctors, dentists and many others are literally losing thousands of pounds per year because of people not turning up for their appointments. But,…
March 7, 2011