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Black Friday 2018 – everything you need to know to succeed this Black Friday

There is no bigger retail event in the year than Black Friday. It trumps all spring and summer sales, makes Christmas look tiny and is far superior to any January sale – it is simply the biggest and best event of…

The best time to send your Black Friday SMS marketing campaigns

Every business across the globe is gearing up for Black Friday, it is without doubt the biggest and best retail period of the year. Last year the UK were thought to have spent a whopping £8 Billion over the 4 day…

Black Friday and Cyber Monday 2018 predictions

Over the past few years, we have had a dabble at predicting the sales figures for Black Friday and Cyber Monday, and over the past few years we have been pretty close. We predicted that for the four-day Black Friday weekend…

Halloween & Bonfire Night – why this extended holiday is great for businesses

Grab your mask, sweetie bag, and pumpkin spiced latte, it’s our favourite scary time of the year again, Halloween! That’s right, Halloween has already crept up on us, and if we aren’t careful Bonfire Night will fly by as well. Us…

Why Email to SMS is still a popular communication channel for businesses

Email to SMS is like your old sturdy car. Yes, it may not be as glamorous as online SMS platforms, and some people think it is outdated, but the outcome is exactly the same. Your car takes you from A to…

Why MMS is dead and has been for some time

The first SMS message was sent in 1992 and read “Merry Christmas”. Since then SMS has been on a meteoric rise, going from strength to strength and now used by millions of people and businesses across the world. MMS came along…

Why more is always better in the SMS game

“Please sir, I want some more” – a very well know saying said by a little boy. And the reason it is so famous? Is not because the book sold millions of copies, or the fact the movie was a huge…

What the latest Ofcom marketing report says about mobile phones

According to the latest Ofcom report, we absolutely love our mobile phones, not exactly like we needed a report to tell us that. We can’t go a few minutes without checking them. There is even a name for the fear of…

When should you go over 1 message when sending a text message

SMS stands for Short Message Service, with the huge emphasise being put onto the ‘short’ part. SMS is meant to be quick and to the point. No one wants to receive a text message where you have to scroll down to…