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There is nothing spooky about the UK’s Halloween spending

Halloween interest has been growing in the UK for some time now, and what started out as an American celebration has certainly made it’s way over the pond to us Brits. Now, granted we might not celebrate it as much as…

Why is customer feedback so important?

Now the above may not be a completely true story, well actually it’s completely made up, but that’s not the point. The point is, whichever company Bill works for have no easy way of finding out why their customers left –…

UK’s mobile phone addiction is good for business

No marketing method is complete without a mobile strategy. Did you know that UK consumers are more engaged with smartphone technology than our neighbours across the pond? According to Verto Analytics, 81% of Brits own a smartphone, compared to 68% of…

Fast food outlets and restaurants are ordering mobile marketing at the double!

We have all got home from a hard day’s work and thought… “Nah I am not cooking tonight – takeaway it is” And with the days of looking through the yellow pages and takeaway menu drawing behind us… What do we…

WOW – 7 out of 10 retailers are still missing out on SMS

We are absolutely stunned by this stat! Despite the explosive growth in text-based communications, many retailers are ignoring one of their greatest opportunities for marketing and engaging with their customers. According to OpenMarket only 3 out of 10 retailers participate in…

Bumper Bank Holiday leading onto smashing September

This weekend we have the last Bank Holiday before the Christmas period… And it’s all set to be a scorcher! This time of year, spirits are usually high in the UK (weather depending), the smell of freshly cut grass and smoking…

Engage with your customers and staff with SMS polls

The perfect SMS campaign shouldn’t just rely solely on marketing but should also be engaging with your customers. Asking for thoughts and opinions to those who matter most to your business whether it’s customers or staff, can be strategic for making…

If you like a lot of subscribers to your business join our club

Every few years we usually see an advance in technology or a new trend that leads to a new wave of businesses coming through… And there is nothing more we love to see than new exciting business ventures using SMS in…

Make your SMS campaign win gold this summer

There are few sporting events that have the same ‘wow factor’ as the Olympics and Paralympics. And although we’ll never admit to anything being better than London 2012 –  we’re definitely excited to see what Rio has in store. The TV…