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Ecommerce retail marketing: SMS vs Email the facts

Some years ago it would’ve paid to hedge your bets on how the traditional brick-and-mortar shops were going to get hit by the introduction of the internet and ecommerce shopping, as retail and tech experts made their predictions. Oh how they…

How can SMS marketing predict the future for your new business?

The one million pound question: Where do you see your new business in 12 months’ time? Now where’s Mystic Meg when you need her or our magic 8 ball? Many of us avoid launching head first into new business challenges. Full…

Does mobile marketing have a place in a B2B world?

Used to support B2C marketing for years now, Text Marketer’s platform has been used as one of the most obvious choices for many businesses. Making sure the right consumers are targeted with the right message at just the right time. Think…

Please Sir can I have some more? Well there’s no need to ask us for more…

It’s not always as cut and dry with communication as you may think. We appreciate that not everyone has the need or the want to be contacted, has the time to call or email into ask for things nor does every…

The smartphone is winning the war against the desktop

We’re sure plenty of you are tired of reading the now age old articles of how ‘mobile is going to take over the world’ and that ‘mobilegeddon is here’ etc. Well you’d be forgiven for feeling that way, because we’ve written…

SMS is too cool for school

School may be out but it’s time to step up your marketing game. In the midst of the Summer holidays, parents are already looking for ways to keep the kids entertained. Once the summer vacations, weekday trips and Summer club antics…

How do you make your customers trust you?

How honest are you with your customer about the way that you’re using their data? In a world where the customer always comes first, it is critical for brands and businesses to advance their marketing practices to show that consumers can…

5 reasons why you’re not using SMS marketing

It’s safe to say that mobile marketing has taken the world of business and marketing by the scruff of the neck, gave it a jolly good wash and a brand new smartly fitted suit. Armed with some crafty examples, stats and…

Life’s new universal remote: The mobile phone

“Pass the remote” is a phrase rarely heard in living rooms these days, because most of us are already carrying ours close by – in our pockets. The need to constantly flick between television channels has been lost as the average…