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Will you be having a happy Halloween?

Thanks to our cousins across the Atlantic Halloween has become the third highest spending holiday in the UK after Easter and Christmas. According to Webloyalty the predicted spend for this Halloween is a whopping £443 million, not so scary after all…

5 steps to sending a successful mobile marketing message

Sending your first mobile marketing message? Well here are 5 simple steps to making sure it’s a success. We know that when embarking on your maiden SMS voyage it’s exciting for most – it may also be slightly daunting for others;…

Why timing is crucial for your SMS campaign

We often get asked for the best time to get the most from an SMS alert or text marketing campaign. It’s a difficult one to answer but we’ve set out some points below to help you get the most from your…

How to get the perfect job through SMS

The recruitment industry is fast-paced and fiercely competitive. Working in the sector demands speed of action and co-ordination – you need to get ahead and keep ahead of the numerous competitors. You have your vacant job that you need to get…

A walk down mobile memory lane – Nokia

With the launch of the new Apple iPhone 6 and Apple Watch last month we thought that we’d take a look back at some of the Nokia classics that graced the palms and pockets of millions not all that long ago.…

The triple M plan – your mobile, media and marketing strategy

Let’s start with that mighty mobile device sat in your pocket or hand right now – your phone. Phone sales continue to go from strength to strength year on year, and our use of this wondrous device has altered. Dive into…

Can SMS improve our summer holiday?

Going away on holiday and getting on a plane is now pretty standard practice. There was a time when if you had been on a plane you were part of a very prestigious club but now getting on a plane is…

How to improve Customer Service and cut costs with SMS

If your business ships products then you have an issue – how do you ensure that your product gets to the customer in good time in an ever demanding marketplace? Next-day deliveries are becoming the norm, same-day deliveries are on the…

All Spam No Ham

Mobile marketing can bring you results you’ve been dreaming of. Response rates are 6 to 8 times higher than email (Cellit). A response rate can be improved however by sending more relevant messages to your customers. A recent study by Hipcricket…