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How world leaders have used the humble SMS to help combat Covid-19

SMS has been used in many different ways by governments across the globe and this post details, just a few of the most interesting use cases we found.

How to track the ROI of your SMS campaigns

Calculating the value of your SMS sends can help you make improvements going forwards, and can help you understand what your customers respond to the best.

What will Black Friday look like in 2020?

As we head towards holiday season, we're detailing our predictions for Black Friday 2020.

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Rise of the staycation: Holiday minus the quarantine

It’s important businesses feeling the impact of reduced international travellers are able to attract domestic guests. So, below we have pulled together some tips on how to attract staycationers.

Marketing campaigns of lockdown: The good, the bad and the ugly

3 examples we believe truly represent the good, the bad and the ugly of marketing campaigns from during lockdown, and what we can learn from each one.

The EU-US Privacy Shield has been struck down: what are the implications for EU companies using US software?

With the EU-US Privacy Shield being struck down, EU companies using US software need to ensure there are appropriate safeguards in place for their data.

Retail trends gaining momentum post-Covid19

Unsurprisingly, the pandemic’s impact on the retail industry was swift and significant. Consumer behaviour literally changed overnight with the government implementation of lockdown, and even now stores have reopened, retailers have a lot of work to do to reclaim the revenue…

How hospitality businesses can bridge the revenue gap during recovery

Successful bulk SMS and SMS Web page campaigns we've seen over the last couple of weeks, proving valuable for hospitality businesses now.