One of the criticisms levelled at bulk SMS as a communication channel is that you are restricted to a rather mean 160 characters. This level was set rather arbitrarily when SMS was invented back in the early 90s. It’s basically a short sentence.…
October 16, 2012
If you’re lacking inspiration on how to get your message across in 160 paltry characters, have a look at our message library below. It’s a kind of message depot that can help you compose you messages in a slightly more interesting…
September 18, 2012
Here’s a useful check list of 17 Mobile Marketing Tips and they just happen to all start with the letter R!
September 11, 2012
“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.” Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that…
September 11, 2012
More sales? More enquiries? That’s what all businesses want, isn’t it? With e-commerce conversion rates running at around 10% (or more, if you’re Amazon!) we want the details of the other 90% who aren’t buying, don’t we? They’ve visited our site.…
September 10, 2012
One of the areas that we focused on in our recently released ‘Consumer Attitudes to SMS Marketing‘ survey was the contentious issue of unsubscribing. We wanted to get people’s true feelings about the importance they put on being able to opt out…
August 28, 2012
Since 1999, many advanced functions have been added to the Text Marketer platform to allow for better SMS Marketing campaigns and ease of integration with other software packages. With our easy-to-use Bulk SMS system you can copy & paste some numbers…
August 13, 2012
The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a survey that asked 1358 UK consumers what they think about receiving texts from companies and organisations. We were slightly anxious…
August 8, 2012
We have taken a look into what consumer attitudes towards SMS marketing and text alerts are in one of the largest and most comprehensive surveys. We have taken a look into frequency of messages received from businesses, what is the best…
August 3, 2012