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SMS API – First Choice Software Partners With Text Marketer

First Choice Software and Text Marketer today announced a partnership, opening up a new low cost SMS API route for users of First Choice’s RDB recruitment software platform. The partnership with Text Marketer’s SMS API is designed to give customers even…

Seven Deadly Sins of Mobile Marketing

Mobile marketing can work wonders for your business, it can drive sales, help market your business, allow you to interact with customers better, along with many more ways. Here are some facts to back it what we are saying . .…

Customer Bulk SMS Data – We Take Data Protection Seriously

I’m about to upload my customers’ mobile numbers into my Text Marketer account. Is my data safe? This is one of the commonest questions we’re asked by potential users of our bulk SMS service. It’s a completely understandable concern. if you’re…

Still Without a Mobile Marketing Strategy? No Need to Panic

Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When…

The Truth About SMS Marketing vs Email Marketing

A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the purposes of this article I mainly mean ‘communication’. Business…

SMS – 19 Years and Counting

Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a new communication channel that no one predicted would be as popular…

People Prefer Text Message Marketing, Says Direct Marketing Association

Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna for the Direct Marketing Association. The report sponsor Velti, revealed the…

SMS Marketing – Business Link Case Study

Business Link was looking for a way to reduce the number of non-attendants to their business workshops. Although their booking systems sent out e-mails to confirm that the spots had been booked, there was still an uncomfortably high rate of non-attendance.…