Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost, value for money and support were of course important but the most essential element was the reliability of the bulk SMS…
December 14, 2011
Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a way to increase traffic, particularly over the busy but highly competitive lunchtime period. He needed a communication channel that would cut through and get his…
December 14, 2011
I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it’s exactly the same reaction you can expect if you raise the mind numbingly dull…
December 13, 2011
Text Marketer’s Address Book feature is great for storing/viewing/editing contacts so you can quickly send messages to people by selecting them from your address book. Uploading Contacts to your Address Book Go to GROUPS | MANAGE ADDRESS BOOK You’ll see 2…
December 5, 2011
If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry heavy-weights can be quite persuasive. To discuss your mobile marketing strategy please…
December 1, 2011
Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems that in Israel, cities with large Muslim populations such as Jerusalem,…
November 22, 2011
We all know that a standard SMS is short; just 160 characters. That one short sentence has to work pretty hard. In one business sms marketing message you have to introduce your company and get your offer across in a convincing…
November 18, 2011
Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source – Mobile Marketing Association.) Most organisations which are new to mobile marketing are…
November 16, 2011
John Lewis has set up a new web sms service aimed at keeping partners informed of all the leisure benefits that they can access. John Lewis partners can take advantage of a wide range of discounted leisure activities and Text Marketer’s…
October 24, 2011