Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based mobile coupons, offering consumers a free bottle of Sprite in a chain of nationwide stores. Due to the large number of…
February 15, 2011
There was a great article recently in Mobile Marketing Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database. This has long been the mantra of direct marketing types, not…
February 15, 2011
Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers and prospects. SMS marketing still remains by far and away the most responsive direct marketing medium available. Responses to mobile marketing…
January 5, 2011
Sending a thank you message near Christmas time is a subtle but fabulous way to remind people to do business with you again. Sounds obvious doesn’t it? But over 90% of businesses only thank their customers only at the time of…
November 25, 2010
Text Marketer reduces Bulk SMS Prices by almost 25%. As part of our Best Buy Guarantee we guarantee to bring customers the best Bulk SMS Prices always. Today, after substantial negotiations with the networks, we have managed to make a significant…
November 13, 2010
In recent months, we’ve seen a big rise in sports clubs using bulk sms as a way of keeping in touch with their membership base. Sports clubs have been hard hit of late, with normally loyal supporters choosing to stay at…
October 29, 2010
I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response…
October 6, 2010
Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of information was revealed by Alex Meisl of Sponge Group and…
July 27, 2010